Which Tools Are Used In PPC Marketing?

Which Tools Are Used In PPC Marketing?

When you’re running a digital marketing company in Dubai, you need to be aware of the different tools available to you for PPC marketing. Google Ads Editor, Microsoft Advertising, iSpionage, Spyfu, and AdWords are some examples of tools that you can use to help you manage your PPC campaign. But how do you use them? Read on to learn about their different uses and how you can take advantage of them for your own business.

Google Ads Editor:

There are many advantages to using Google Ads Editor for PPC marketing. One of them is that it allows you to make offline changes to your ad campaign. This includes changing the display URL, bid strategy, and shared library. You can also edit and import data from Excel. The editor also has the advantage of being mobile-friendly. As a result, you can edit your ad campaign from anywhere.

Microsoft Advertising:

A great way to target potential customers is to use relevant keywords. People use keywords for many purposes, including buying products, signing up for services, or looking for information. Microsoft Advertising allows you to target these individuals with targeted ads. The higher the CTR, the more likely these people will click on your ad. When choosing keywords, balance the cost of click with CTR to find the most effective combination.

Google Trends:

Whether you’re a business looking to grow your clientele, or a start-up seeking to boost your website’s SEO, you’ll find that Google Trends are a great tool to use to boost your website’s traffic. By understanding the trends surrounding keywords and search volumes, you can create content based on these trends and bring those visitors to your site. This will help boost the effectiveness of your remarketing ads. Google Trends can also help you discover gaps in your marketing strategy and challenge your assumptions. This data will help your team improve their marketing strategies, as well as reallocate their budgets.


If you are wondering how to increase your ad click-through rate, iSpionage can help. It is a service that provides data on the SEO rankings of your competitors across 130 countries. The service even offers white-labeled SEO reports that you can share with your customers. You can also opt for weekly email alerts that tell you if your competitors’ keywords or ad copy has changed.